Blog: Audible

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What will audiobook market growth look like?

Cover image for What will audiobook market growth look like?
Laura Fisher
Key takeaways from this blog: Audiobooks are evolving into something far more than just a listening experience With its integration into the wellness sphere and innovations in immersive audio, the medium is carving out new paths MIDiA examines the evolution of audiobooks and the possibilities ahead for the growth of audiobooks Over the past couple of decades, audiobooks have undergone a quiet metamorphosis.
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What Audible’s new royalty model means for its audiobook battle with Spotify

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Rutger Rosenborg
In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”, paying a publisher an upfront fee to have their book on the service rather than distributing royalties according to titles or hours listened.
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Audio is not enough: Why audio platforms and creators are betting on video

Cover image for Audio is not enough: Why audio platforms and creators are betting on video
Rutger Rosenborg
Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media advertising to podcasts following in the footsteps of TV and film and Amazon opening the IP tap for its Audible to Prime Video pipeline , video crossing over to audio — and vice versa — is a trend that will only continue.
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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

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Rutger Rosenborg
Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video.
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Bauer and Audible: Radio and podcasts CAN work together

Cover image for Bauer and Audible: Radio and podcasts CAN work together
Annie Langston
Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership with Audible, presenters Fleur East (Hits Radio) and Tyler West (KISS Radio) will discuss their top podcasts and audiobooks during their Monday programs, and invite fellow hosts to share their favourite titles.
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