Superfans blog by MIDiA Research

Blog: Superfans

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Streaming is missing cultural moments, and superstars know it

Blog post by Kriss Thakrar

11 Oct 2023

Streaming

Fandom

Superfans

In the modern music industry, a near constant supply of music is expected to succeed on streaming platforms . Drake is one of the best examples of this: since 2015 he has released an album every year,...

BlackPink, superfans and the video game threat to social video and streaming TV

Blog post by Ben Woods

1 Sep 2023

Fandom

Superfans

streaming tv

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

How Apple Podcasts is helping spur a new era of podcast analytics

Blog post by Annie Langston

30 Aug 2023

Apple podcasts

Spotify

subscribers

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics,...

Superfans may not be super enough

Blog post by Mark Mulligan

4 Aug 2023

Fandom

monetizing fandom

Superfans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Blog post by Tatiana Cirisano

23 Feb 2022

monetising fandom

Music Streaming

Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

Take Five (the big five stories and data you need to know) November 11th 2019

Blog post by Mark Mulligan

11 Nov 2019

airpods

Apple TV

BTS

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans...

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Blog post by Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal...

Monetising Super Fans With Interactive Artist Subscriptions

Blog post by Mark Mulligan

12 Feb 2015

curated content

music aficionado

music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available...