MIDiA Blog - Page 42

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Cover image for Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk has put the purchase on hold, pending further clarification on how many bots the platform has.

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

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Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an SVOD service with an entry-level ad-supported subscription tier.

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Xbox Cloud Gaming expansion heralds a cross-platform future

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Perry Gresham

13 May 2022

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles at all.

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What happened with EA and FIFA and why both are probably going to be fine

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Karol Severin

12 May 2022

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on the games opportunity more effectively (at least, so it believes).

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The creator economy goes beyond UGC

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Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win over too little free time.

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MIDiA Research launches audio vertical

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Annie Langston

10 May 2022

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along with social media platforms experimenting in live audio, there is a new focus on not only offering ...

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Welcome to the great streaming reset

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Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves into the consolidation era of 2022.

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How the iPod changed everything

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Mark Mulligan

10 May 2022

Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and a vinyl resurgence), the iPod did not really have a place anymore, other than with its ever-dimini...

min read

What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s dark horse.

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Acast shifts focus to centralised audio distribution

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Annie Langston

6 May 2022

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows it to better foster the open podcast ecosystem.

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Music industry earnings 2021: Riding the wave

Cover image for Music industry earnings 2021: Riding the wave

Mark Mulligan

6 May 2022

Streaming Music

Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one year earlier.

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Quick take: Spotify to connect artists and fans on a Roblox island

Cover image for Quick take: Spotify to connect artists and fans on a Roblox island

Karol Severin

5 May 2022

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and music powered by Soundtrap.

min read

The ‘Women In Music 2022’ report is about more than just music

Cover image for The ‘Women In Music 2022’ report is about more than just music

Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings , adjacent issues , and calls to action in previous blog posts.

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When will a better future arrive for women in music?

Cover image for When will a better future arrive for women in music?

Srishti Das

4 May 2022

diversity and inclusion

gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published the second edition of the study that is free to all and can be found here.

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Why 2022 will finally see the emergence of the streaming TV era

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Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air ...

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Spotify’s presidential size loss reveals key aspect of the audio market

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Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that included Kim Kardashian, Megan and Harry (who had only just released their podcast),and the Obamas.

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Why games could be the winning entertainment sector as disposable income tightens

Cover image for Why games could be the winning entertainment sector as disposable income tightens

Karol Severin

28 Apr 2022

attention recession

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and therefore entertainment spending) down in the near future.

min read

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Ashleigh Millar

28 Apr 2022

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered content , to Eden Harvey sharing intimate and private moments with her followers to keep them ...

min read

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Cover image for The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Tatiana Cirisano

27 Apr 2022

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other headlines paint a different picture: Little Simz canceled her tour because it was not financiall...

min read

The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too

Mark Mulligan

27 Apr 2022

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same quarter.

min read

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