Tsion Tadesse | MIDiA Research

New MIDiA Research Data Shows Why Virality Is Not Building Fandom

Tsion Tadesse

16 Sep 2025

YouTube TikTok Streaming

“I hear it enough on social” is a common barrier to streaming music, particularly for 16-24 year-olds LONDON – 16 September, 2025 – MIDiA Research, the global authority in music, creator economy and cross-entertainment insights, today published “All eyes, No ears: Why virality is not build...

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The songwriter’s role is shifting: here’s what the data shows

Tsion Tadesse

10 Jul 2025

Streaming Instagram Subscriptions

London, 10 July 2025 – The digital era has transformed every part of the music industry, but perhaps no role has been more quietly upended than that of the songwriter. Unlike recording artists, songwriters have long lacked the fallback revenue streams of touring or merchandise, while their share o...

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Global music industry enters new phase of recalibration, says MIDiA

Tsion Tadesse

1 Jul 2025

Streaming Subscriptions Video

1st July 2025, London - The global music industry is navigating a crucial period of recalibration, as outlined in MIDiA Research’s recently published report “Global Music Forecasts 2025-2032.” This comprehensive report is an in-depth analysis of a market experiencing changing growth patterns, ...

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MIDiA Research Opens Second Global Songwriter Survey to Tackle Industry Challenges

Tsion Tadesse

18 Mar 2025

Streaming Music US

[LONDON, March 18, 2025 ] — MIDiA Research has launched a new global survey aimed at uncovering the real-world experiences, income challenges, and career needs of songwriters — the creative forces behind today’s music industry.

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Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth

Tsion Tadesse

13 Mar 2025

Streaming Music Subscriptions

Non-major labels gain share for third consecutive year, as streaming revenue growth decelerates [London — Thursday, 13 March 2025] — Global recorded music revenues rose to $36.2 billion in 2024, marking a 6.

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Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%

Tsion Tadesse

24 Oct 2024

Music

London - Oct. 24, 2024 — The global merchandise market, encompassing both digital and physical merchandise as well as physical music, is forecasted to grow to $16.3 billion by 2030, according to a new study by MIDiA Research titled “Music merchandise demand” .

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MIDiA Research Presents Results from First-Ever Songwriter Survey

Tsion Tadesse

31 Jul 2024

709 Music

67% of songwriters name “lack of meaningful streaming income” as their biggest challenge, and it remains the top obstacle regardless of income level and career stage, according to the latest study by MIDiA Research LONDON, 31 July 2024 – Songwriters, although often referred to as the backbone...

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Global Music Subscription Market Sees Growth, Led by Emerging Markets

Tsion Tadesse

8 Feb 2024

Music

[London - 8th February, 2024] - MIDiA Research, a leading research and insights firm, has unveiled its highly anticipated Music Subscriber Market Shares Q3 2023 report. This comprehensive analysis showcases the remarkable expansion of the global music subscription market, driven primarily by emergin...

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New MIDiA Research Study Unveils Strategies for Maximising Video IP Fandom

Tsion Tadesse

6 Feb 2024

Video

London, 6th February 2024 - Understanding fandom dynamics has become increasingly crucial in a landscape inundated with entertainment options. MIDiA's latest study, ‘Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era’ , analysing Q3 2023 brand tracker data, ...

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There will be 3.8 billion gamers in the world by 2030

Tsion Tadesse

1 Nov 2023

Games

MIDiA Research's latest global games forecast illuminates the distinctive challenges and opportunities to come [London] The global games industry, celebrated for its astounding growth over the last decade, stands at a pivotal crossroads.

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