lean-through blog by MIDiA Research

Blog: lean-through

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

Music Streaming

Spotify

Soundcloud

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

Music Streaming

Spotify

youtube music

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...