Blog: Product Strategy - Page 11

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How Amazon could enhance its NFL coverage with virtual concert experiences

Kriss Thakrar

30 Mar 2021

SVOD

Amazon Prime

NFL

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation...

min read

Roblox, piracy and the future of music in UGC 2.0

Kriss Thakrar

19 Mar 2021

User generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility....

min read

Is gaming the solution to sports’ Gen Z problem?

Alistair Taylor

8 Mar 2021

Gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

min read

Paramount + gets ready to compete outside the traditional video streaming lane

Tim Mulligan

25 Feb 2021

paramount plus

d2c

Yesterday was a big day for ViacomCBS. The year of integration and uncertainty following the merger of Viacom and CBS in December 2019 has finally ended. The core rationale behind both key constituents...

min read

Hulu + Live subscriber losses point to intensifying US video attention battle

Tim Mulligan

16 Feb 2021

SVOD

hulu

Hulu Plus Live

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment...

min read

Driving cross-generational appeal in entertainment universes

Karol Severin

8 Feb 2021

cross-generational

Gen Z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

min read

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Alistair Taylor

4 Feb 2021

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

min read

Why the NFL is targeting ‘cord-nevers’

Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

min read

English Premiership Rugby gets set for a digital shake-up

Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

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More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

Karol Severin

16 Oct 2020

xbox

PlayStation

games consoles

With both PS5 and Xbox Series X having sold out their pre-order stock, the winter holiday race is heating up. Following Microsoft’s acquisition of ZeniMax Media, we wrote that the acquisition is unlikely...

min read

Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

Mobile content

Media

Social video

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

min read

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Karol Severin

1 Nov 2017

Games

PlayStation

Playstation VR

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price...

min read

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