Blog: NFTs

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Social media

algorithm

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made For [username]”.

min read

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, an...

min read

Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

Facebook

Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music

cryptocurrency

NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s site, signaling potential for the concept of fans and artists co-owning music rights.

min read

Audiomack and the coming monetisation / remuneration tipping point

Mark Mulligan

8 Dec 2021

NFTs

digital collectibles

Creators

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming is never going to deliver enough income.

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