Blog: Strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The future is interoperability: Why Threads could beat Twitter through the Fediverse

Cover image for The future is interoperability: Why Threads could beat Twitter through the Fediverse
Hanna Kahlert
While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements), Zuckerberg has responded in a more traditional way (aside from his own training pictures) with the launch of Threads, Twitter’s biggest competitor to-date.
min read
Read more …

The future of entertainment innovation lies in exclusive experiences, not content

Cover image for The future of entertainment innovation lies in exclusive experiences, not content
Hanna Kahlert
In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual purchases of cable subscriptions, video tapes, DVDs, Blu-rays, and their associated equipment; the closest equivalent to subscriptions were Blockbuster or Netflix DVD rental memberships.
min read
Read more …

What measures an artist's success in today's music industry?

Cover image for What measures an artist's success in today's music industry?
Keith Jopling
It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more of a debate these days, but let’s say Pitchfork for example, or Rolling Stone, or perhaps Fader or Pigeons & Planes if you are a hip hop artist) might just get you a few more curious eyeballs on socials and a few more streams.
min read
Read more …