Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7
23 Jun 2021
Roles
This blog post is relevant to the following roles
AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.
Alongside the limited audience footprint, there is a bigger challenge with the user base of digitally-savvy users who are predominantly ad averse, and thus unresponsive to conventional digital advertising. This creates a conversion challenge for advertisers looking to reach consumers through AVOD services.
In an era of unprecedented subscription-led D2C competition, with the most valuable consumers behind paywalls, how does AVOD realise its potential and establish a sustainable future for TV advertising?
MIDiA has partnered with leading AVOD providers to:
- Share compelling data that debunks myths around AVOD
- Address adoption challenges in the US/Europe
- Look at the AVOD opportunity and rethink how to drive mainstream growth
- Explore how AVOD services can innovate ad delivery
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Find out more…You will hear from:
Jacinto Roca - CEO & Founder, Rakuten TV. Find out more.
Colin Petrie-Norris - CEO, XUMO. Find out more.
Olivier Jollet - SVP Strategy & Business Development, Streaming & Head of Mobile, ViacomCBS Networks International. Find out more.
Tim Mulligan - Research director, MIDiA Research. Find out more.
Who should attend?
Video and TV professionals
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