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Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

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Photo of Dara Jegede
by Dara Jegede

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.

Alongside the limited audience footprint, there is a bigger challenge with the user base of digitally-savvy users who are predominantly ad averse, and thus unresponsive to conventional digital advertising. This creates a conversion challenge for advertisers looking to reach consumers through AVOD services.

In an era of unprecedented subscription-led D2C competition, with the most valuable consumers behind paywalls, how does AVOD realise its potential and establish a sustainable future for TV advertising?

MIDiA has partnered with leading AVOD providers to:

- Share compelling data that debunks myths around AVOD

- Address adoption challenges in the US/Europe

- Look at the AVOD opportunity and rethink how to drive mainstream growth

- Explore how AVOD services can innovate ad delivery

You will hear from:

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Jacinto Roca - CEO & Founder, Rakuten TV. Find out more.

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Colin Petrie-Norris - CEO, XUMO. Find out more.

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Olivier Jollet - SVP Strategy & Business Development, Streaming & Head of Mobile, ViacomCBS Networks International. Find out more.

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Tim Mulligan - Research director, MIDiA Research. Find out more.

Who should attend?

Video and TV professionals

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