Blog: Product Strategy - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The co-op opportunity

Cover image for The co-op opportunity

Perry Gresham

25 Nov 2022

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

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Social video’s shopping push will be a rare recession winner

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Ben Woods

22 Nov 2022

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

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Why video monetisation is becoming more complex

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Tim Mulligan

14 Nov 2022

video monetisation

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

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How to recycle games IP: God of War: Ragnarök

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Samuel Griffin

10 Nov 2022

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

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Why Amazon’s podcast move is even bigger than it looks

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Tatiana Cirisano

10 Nov 2022

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for...

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Patreon is making video a battleground for creator allegiance

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Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

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The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

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Twitch and YouTube are poised for disruption in the video game advertising explosion

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Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

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Why Amazon Music is primed for success

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Mark Mulligan

1 Nov 2022

Streaming Music

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

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Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Cover image for Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III...

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The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

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Why interactive engagement must become a new frontline in video streaming

Cover image for Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

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Label executives: take this survey and receive a free MIDiA report

Cover image for Label executives: take this survey and receive a free MIDiA report

Mark Mulligan

12 Oct 2022

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

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Vinyl now matters more to the music industry

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Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

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The fall of Stadia

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Perry Gresham

7 Oct 2022

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations...

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As Apple hits 100 million songs, the future of music discovery gets complicated

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Tatiana Cirisano

6 Oct 2022

Music streaming

music discovery

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

min read

YouTube's secret weapon for overtaking Spotify

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Tatiana Cirisano

22 Sep 2022

Creator Economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

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Web 3.0 is a lane, not a highway

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Mark Mulligan

2 Sep 2022

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...

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What happens when content supersedes the creator?

Cover image for What happens when content supersedes the creator?

Tatiana Cirisano

25 Aug 2022

Creator Economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

min read

Has Blizzard’s mobile gamble paid off?

Cover image for Has Blizzard’s mobile gamble paid off?

Perry Gresham

11 Aug 2022

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

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