Blog: social music

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

A new era of ‘fan-made’ music is about to begin

Kriss Thakrar

30 Aug 2023

Tik Tok

TikTok Music

creator tools

Since MIDiA’s comments on TikTok’s music production ambitions more than two years ago, a lot has changed. Consumers have become bolder and more engaged in playing an active role in their music consumption.

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The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth is an indicator of a major shift in music that will define it going forward, both culturally ...

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Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

TikTok

social music

Music

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs chart, and major labels entered bidding wars to sign the previously unknown artists behind TikTok s...

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Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

Spotify

TikTok

YouTube

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021 while Spotify was up by just 23%.

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Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music

social music app

Facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the indust...

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Growth drivers – what comes after streaming

Mark Mulligan

7 May 2021

Streaming

growth drivers

fitness

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming ...

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We are at a turning point for social music

Mark Mulligan

4 Aug 2020

Music

Snap

Snapchat

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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The Music Industry’s Next Five Growth Drivers

Mark Mulligan

22 May 2020

creator tools

Fandom

fitness

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer.

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10 Trends That Will Reshape the Music Industry

Mark Mulligan

3 Apr 2019

23 capital

albums

Amuse

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’sownestimatespublished in Marchwere within 1.6% of the actual results . This revenue growth story is strong and sustained but the market itself is undergoing dramatic change.

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Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Mark Mulligan

21 Mar 2019

Facebook

Facebook messenger

facebook music

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June 2018.

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Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

Innovation

Pandora

Snapchat

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit.

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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Ad Supported

dubsmash

Facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out...

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