Online video blog by MIDiA Research

Blog: Online video

The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Blog post by Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering…

Why Facebook Is Getting Serious About Native Video Content Creators

Blog post by Tim Mulligan

3 Feb 2017

facebook

google

NFL

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically…

Why go90 Is Where It Is

Blog post by Tim Mulligan

2 Feb 2017

Go90

mobile apps

Mobile content

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement…

Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Blog post by Tim Mulligan

27 Jan 2017

amazon studios

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory.…

Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Blog post by Mark Mulligan

19 Jan 2017

content strategy

netflix

Netflix originals

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This…

YouTube Rolls Out A Chat Feature

Blog post by Karol Severin

19 Jan 2017

Mobile content

Mobile messaging

Online video

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalating war of big tech companies to establish…

Netflix And The Tenth Anniversary Of Video Streaming

Blog post by Tim Mulligan

16 Jan 2017

blockbuster

content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental…

Welcome To The New Episodic Reality Of Online Video

Blog post by Tim Mulligan

5 Jan 2017

episodic length

netflix

Online video

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th . …

Mad Men, Video Advertising And Transparency

Blog post by Tim Mulligan

20 Dec 2016

advertising

facebook

Mad Men

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”…

The Second Coming Of Silent Cinema

Blog post by Tim Mulligan

16 Dec 2016

digital behaviour

facebook

feature films

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke,…

MIDiA Research Predictions 2017: The Year Of The Platform

Blog post by Mark Mulligan

13 Dec 2016

Access Industries

Alphabet

Amazon

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available…

Why PewDiePie Contemplated Deleting His YouTube Channel

Blog post by Tim Mulligan

9 Dec 2016

Online video

pewdiepie

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish…

YouTube Reaches $4bn In Music Industry Rights Payments

Blog post by Mark Mulligan

6 Dec 2016

music rights

Music Royalties

Online video

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments…

Netflix Flexes Its Licensing Muscle

Blog post by Tim Mulligan

1 Dec 2016

netflix

Online video

SVOD

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular.…

Why CNN has Acquired A Video Start Up Founded By A YouTuber

Blog post by Tim Mulligan

29 Nov 2016

AOL

Bebo

Beme

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world…

Are China’s Leading Tech Companies Building a Next Gen Full-Stack Sports Ecosystem?

Blog post by Zach Fuller

25 Nov 2016

Alibaba

alisports

football

Chinese investment in sports is unique. True, there has been outside investment in the major European leagues for decades now, as well as the common occurrence of a former world-beater heading to obscure…

We're Hiring!

Blog post by Mark Mulligan

23 Nov 2016

Careers

Jobs

MIDiA Research

We've been fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager…

Linear TV And The Enduring Call Of The Wild

Blog post by Tim Mulligan

21 Nov 2016

BBC

linear tv

natural history

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on…

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

mobile apps

Mobile content

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand…

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends

Casey Neistat

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

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