Blog: Online video - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Alistair Taylor

6 Jun 2018

Consumer behaviour

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land grab, which drew scripted drama fans from traditional pay-TV, is now moving into the sports are...

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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out...

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News is The Marketing Plug in Streaming Video’s Offering Gap

Tim Mulligan

4 Jun 2018

Last week it was revealed that BuzzFeed News plans to launch a new video interview show to be streamed on Facebook Watch. The weekly show will feature 20-minute episodes with news-making personalities from the worlds of politics and celebrity.

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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor

31 May 2018

content provider

digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous deal with Fox, which begs the question; is the UFC mimicking Fox’s strategy and cashing in ...

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Tencent 2018: Is Tencent Now a Mature Business?

Alistair Taylor

15 May 2018

With Tencent making headlines for its recent round of high-profile media investments in Spotify and Skydance Media, alongside recent concerns stemming from the Q4 2017 earnings released in March, investors are waiting with baited breath for the Q1 2018 earnings due on May 16.

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TV Connect: Where Video Distribution Meets IP

Dara Jegede

16 Apr 2018

Media and Marketing

TV Connect returns to Olympia London next month. Have you booked your free visitor pass yet? On 9– 10 May, senior industry execs will meet to network, discover future-proof tech and focusonthe changing face of video distribution, content delivery and media technology.

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Marvel versus Netflix

Cover image for Marvel versus Netflix

Tim Mulligan

13 Apr 2018

With yesterday’s launch of ESPN+ Disney has begun its direct-to-consumer strategy, which revolves around the introduction of proprietary subscription video on demand (SVOD) services. The move forms part of Disney’s stated aim to reach consumers directly, following on from the creation of a dedi...

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Free Is Never Free In The Digital Economy; Video Just Might Be Facebook’s Salvation

Tim Mulligan

29 Mar 2018

Cambridge Analytica

Unless you are one of those rare individuals who is still able to live a digital-free life, you will have been made aware of Facebook’s recent fall from grace on the back of the revelations about its unwitting relationship with the suddenly world-famous Cambridge Analytica.

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Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Zach Fuller

23 Mar 2018

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify and YouTube’s business models (that of all streams created equal vs share of ad revenue), but...

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Why Exclusive Live Sports Coverage Matters To Facebook

Tim Mulligan

14 Mar 2018

Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement which was publicised on March 9th, allows Facebook to stream 25 live games in 2018 through the MLB ...

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Not All Originals Are Created Equal

Cover image for Not All Originals Are Created Equal

Tim Mulligan

12 Mar 2018

As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market share.

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Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing regulatory review from 21st Century Fox.

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Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

genre preferences

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show fan segments and 25 additional consumer segments.

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Why Netflix Is investing $300 million Into Ryan Murphy

Cover image for Why Netflix Is investing $300 million Into Ryan Murphy

Tim Mulligan

22 Feb 2018

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities). A term only loosely understood before Netflix initiated the subscription video on demand revolution in 2007, the showrunner is the new ...

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Cover image for The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league, with 14 of the 30 largest revenue generating clubs competing in the league.

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Why YouTube Is Going Big At Sundance

Tim Mulligan

19 Jan 2018

Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a subscription video-on-demand (SVOD) service with live video and catch up incorporated into its core functionality.

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Quick Take: Amazon, the Premier League and Next Gen Sports Frameworks

Zach Fuller

5 Jan 2018

next gen monetisation

In a move long anticipated by MIDiA , Amazon are rumoured to be in the running for Premier League streaming rights. Although they are unlikely to be alone in this endeavour (both Facebook and Google have also been mooted as sports rights bidders), they are arguably in a better position to build a ne...

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MIDiA Research Predictions 2018: Post-Peak Economics

Mark Mulligan

18 Dec 2017

2018 predictions

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year,our 2017 predictions had a 94% success rate. See bottom of this post for a run down.

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Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Cover image for Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Mark Mulligan

15 Dec 2017

Unless you have been hiding under a rock this last couple of weeks you’ll have heard at least something about the build up to the decision over turning net neutrality in the US, a decision that was confirmed yesterday.

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The FCC Repeals Net Neutrality: This Changes Everything

Zach Fuller

15 Dec 2017

cable companies

Anticipated for months, the Federal Communications Commission (FCC) voted yesterday to repeal the Obama-era ‘Open Internet Order’ enacted in 2015. Despite public outcry across social media over the anti-competitive nature of the decision, the regulatory agency led by Ajit Pai has enacted a decis...

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