Online video blog by MIDiA Research

Blog: Online video

Brand Awareness Is The Other Side Of Fandom

Blog post by Tim Mulligan

7 Nov 2017

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA, is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is…

TV Fandom And The Power Of Social Apps

Blog post by Tim Mulligan

1 Nov 2017

facebook

instagram

Online video

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a…

Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Blog post by Tim Mulligan

16 Oct 2017

Content Budgets

Online video

Pay TV

The news last Thursday about AT&T’s 390,000 pay-TV subscriber losses in the third quarter of 2017 are a salient reminder of the winds of change currently sweeping through the traditional video industry.…

The Emerging Video Content Bubble

Blog post by Tim Mulligan

9 Oct 2017

Amazon

broadcast TV

content bubble

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video…

Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Blog post by Tim Mulligan

28 Sep 2017

Amazon

AMC

BBC

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data…

Spotify, Netflix And Instagram Make Gains In Q2 2017

Blog post by Mark Mulligan

19 Sep 2017

Amazon

apple music

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer…

Quick Take: Spotify And Hulu Partner In The US

Blog post by Mark Mulligan

7 Sep 2017

Amazon

bundle

hulu

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably…

Apple, The Culver Studios And The Importance Of Content

Blog post by Tim Mulligan

4 Sep 2017

Apple

Film

Online video

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history…

Mayweather, McGregor and the Changing of the Guard In Premium Sports

Blog post by Tim Mulligan

1 Sep 2017

Boxing

mayweather

mcgregor

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC)…

Why The Creator Of Scandal Has Found A Home In Netflix

Blog post by Tim Mulligan

15 Aug 2017

Grey's Anatomy

How to get Away with Murder

netflix

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal, which…

Iflix And The Emerging Market Opportunity For Video

Blog post by Tim Mulligan

9 Aug 2017

inflix

netflix

Online video

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched…

Apple, Eros And The Billion Dollar Content Play

Blog post by Tim Mulligan

8 Aug 2017

Apple

emerging markets

eros group

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly…

The Relentless Rise of YouTube

Blog post by Tim Mulligan

27 Jul 2017

Alphabet

emerging markets

google

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due…

Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Blog post by Karol Severin

20 Jul 2017

cross-format entertainment

Games

games on tv

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends, the world's most popular mobile word game. The show will also incorporate aspects…

What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Blog post by Tim Mulligan

20 Jul 2017

game of thrones

HBO

Online video

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind…

Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Blog post by Tim Mulligan

7 Jul 2017

basketball

facebook

LaVar Ball

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport…

Facebook Gets Further Into Premium Sports Content

Blog post by Tim Mulligan

30 Jun 2017

facebook

Fox

Fox Go

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook…

Facebook Gatecrashes VidCon

Blog post by Tim Mulligan

21 Jun 2017

facebook

Mobile content

Online video

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to…

Why Netflix Is A Next Generation Network And Why Amazon Is A Next Generation Operator

Blog post by Tim Mulligan

19 May 2017

Amazon

netflix

next genration operators

10 years on and the digital landscape is a mobile-centric landscape, with global online video consumption due to reach 50% penetration rates in 2019 (based on the MIDiA Research video forecast modeling).…

Latest MIDiA Research Reports: An Overview

Blog post by Mark Mulligan

11 May 2017

2017

consumer insights

Digital

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA…

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