Online video blog by MIDiA Research

Blog: Online video

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became…

Why Short Form Content Resonates with Younger Generations

Blog post by Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped…

Knock On: Rights Holders Cannot Chance Latency?

Blog post by Alistair Taylor

26 Sep 2019

Akamai

broadband providers

broadcaster

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries…

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards…

Streaming in Southeast Asia: Challenges and Opportunities for International Competitors

Blog post by Amanda Stears

10 Sep 2019

apple tv

asia pacific

disney

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players…

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content?…

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after…

BBC iPlayer to Lead Catch-up TV

Blog post by Amanda Stears

7 Aug 2019

BBC

BBC iPlayer

Catch Up TV

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able…

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner…

Will Content Fragmentation Drive a New Rise of Piracy?

Blog post by Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken…

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019. YouTube’s…

Why Sitcoms Are the Leaders in Scripted Shows

Blog post by Amanda Stears

24 Jul 2019

Friends

Media

Online video

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends. 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office…

Sports and Sponsorships: MLB Seeks Revenue Home Run

Blog post by Alistair Taylor

22 Jul 2019

Innovation

Marketing

Media

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal. US sports have historically steered clear…

Should Streaming Services Produce TV Shows in a Linear Format?

Blog post by Amanda Stears

17 Jul 2019

binge watch

game of thrones

HBO

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional…

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Blog post by Alistair Taylor

11 Jul 2019

Games

Media

Mobile content

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable…

New Ofcom Rule Could Revive VAS Services

Blog post by Amanda Stears

10 Jul 2019

Games

Media

Mobile content

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom,…

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding…

HBO, Game of Thrones and the Warner Media D2C Dilemma

Blog post by Tim Mulligan

26 Jun 2019

game of thrones

HBO

Online video

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget,…

Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,…

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st century fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity…

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