Blog: Online video - Page 2

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TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

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Tim Mulligan
This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see defending champions Kansas City Chiefs taking on the Tampa Bay Buccaneers (which is the first time in history a team will play a Super Bowl hosted in their own stadium) in the culmination of the American Football season.
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Why TikTok’s regulatory countdown has been extended yet again

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Tim Mulligan
One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based Chinese tech company which has been propelled into the ranks of the leading tech majors following the global breakout success of its super-short-form video service which reached the milestone of two billion app downloads last month.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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Olympics Postponement: The Sports Media Landscape of COVID-19

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Alistair Taylor
The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.
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