The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Blog post by Alistair Taylor

6 Jun 2018

consumer behaviour

cord cutting

digital rights

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land…

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Facebook Aims to Bring The Fun Back Into Music

Blog post by Mark Mulligan

5 Jun 2018

Ad Supported

dubsmash

facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:…

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News is The Marketing Plug in Streaming Video’s Offering Gap

Blog post by Tim Mulligan

4 Jun 2018

BuzzFeed News

Facebook Watch

Media

Last week it was revealed that BuzzFeed News plans to launch a new video interview show  to be streamed on Facebook Watch. The weekly show will feature 20-minute episodes with news-making personalities…

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Is the UFC doing a Fox, and cashing in on content?

Blog post by Alistair Taylor

31 May 2018

acquisition

content provider

digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous…

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Tencent 2018: Is Tencent Now a Mature Business?

Blog post by Alistair Taylor

15 May 2018

advertising

arpu

China

With Tencent making headlines for its recent round of high-profile media investments in Spotify and Skydance Media, alongside recent concerns stemming from the Q4 2017 earnings released in March, investors…

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TV Connect: Where Video Distribution Meets IP

Blog post by Dara Jegede

16 Apr 2018

Online video

Uncategorised

Video

TV Connect  returns to Olympia London next month. Have you booked your free visitor pass yet? On 9 – 10 May, senior industry execs will meet to network, discover future-proof tech and focus on the…

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Marvel versus Netflix

Blog post by Tim Mulligan

13 Apr 2018

13 Reasons Why

Daredevil

disney

With yesterday’s launch of  ESPN+   Disney has begun its direct-to-consumer strategy, which revolves around the introduction of proprietary subscription video on demand (SVOD) services. The move forms…

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Free Is Never Free In The Digital Economy; Video Just Might Be Facebook’s Salvation

Blog post by Tim Mulligan

29 Mar 2018

Alphabet

Cambridge Analytica

facebook

Unless you are one of those rare individuals who is still able to live a digital-free life, you will have been made aware of Facebook’s recent fall from grace on the back of the revelations about its…

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Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Blog post by Zach Fuller

23 Mar 2018

apple music

deeper

lyor cohen

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify…

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Why Exclusive Live Sports Coverage Matters To Facebook

Blog post by Tim Mulligan

14 Mar 2018

facebook

MLB

Online video

Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement…

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Not All Originals Are Created Equal

Blog post by Tim Mulligan

12 Mar 2018

netflix

Online video

Originals

As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market…

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Why Comcast is bidding for Sky

Blog post by Mark Mulligan

27 Feb 2018

Amazon

Comcast

FCC

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV  operator Sky. This is a 16% premium to the existing takeover bid currently…

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Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Blog post by Karol Severin

26 Feb 2018

Fuse

genre preferences

Online video

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show…

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Why Netflix Is investing $300 million Into Ryan Murphy

Blog post by Tim Mulligan

22 Feb 2018

Online video

Strategy

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities).  A term only loosely understood before…

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Blog post by Tim Mulligan

8 Feb 2018

BT

NFL

Online video

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league,…

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Why YouTube Is Going Big At Sundance

Blog post by Tim Mulligan

19 Jan 2018

Bodied

Eminem

Online video

[caption id="attachment_5126" align="alignleft" width="536"] Still from YouTube Red's New Title Bodied[/caption] Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a…

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Quick Take: Amazon, the Premier League and Next Gen Sports Frameworks

Blog post by Zach Fuller

5 Jan 2018

Amazon

Media

next gen monetisation

In a move long anticipated by MIDiA , Amazon are rumoured to be in the running for Premier League streaming rights. Although they are unlikely to be alone in this endeavour (both Facebook and Google have…

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MIDiA Research Predictions 2018: Post-Peak Economics

Blog post by Mark Mulligan

18 Dec 2017

2018 predictions

Amazon

Apple

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year, our 2017 predictions had a 94% success rate. See bottom of this post…

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Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Blog post by Mark Mulligan

15 Dec 2017

Amazon

apple music

disney

Unless you have been hiding under a rock this last couple of weeks you’ll have heard at least something about the build up to the decision over turning net neutrality in the US, a decision that was confirmed…

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The FCC Repeals Net Neutrality: This Changes Everything

Blog post by Zach Fuller

15 Dec 2017

adit pai

bcc

cable companies

Anticipated for months, the Federal Communications Commission (FCC) voted yesterday to repeal the Obama-era ‘Open Internet Order’ enacted in 2015. Despite public outcry across social media over the…

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