Online video blog by MIDiA Research

Blog: Online video

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.…

Why is YouTube Red Struggling To Add Subscribers?

Blog post by Tim Mulligan

3 Nov 2016

Online video

pewdiepie

SVOD

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service…

Why Amazon Prime, China And Video Are All Interlinked

Blog post by Tim Mulligan

2 Nov 2016

Amazon Prime

amazon video

China

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without…

What The Death Of Vine Means For Super Short Form Video

Blog post by Tim Mulligan

28 Oct 2016

instagram

Online video

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies.…

Why AT&T Has Decided To Acquire Time Warner

Blog post by Tim Mulligan

24 Oct 2016

AT&T

Mobile content

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is…

Why Scheduling Has Come To Facebook Live

Blog post by Tim Mulligan

19 Oct 2016

Facebook Live

Live video streaming

Online video

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators…

Is SVOD Destined To Remain Niche?

Blog post by Tim Mulligan

18 Oct 2016

Netlfix

Online video

SVOD

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber…

Disney and Netflix: A Full-Stack Media Dream

Blog post by Zach Fuller

7 Oct 2016

acquisitions

BAMTech

Bob Iger

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company…

What Shomi’s Failure Tells Us About The State Of Online Video

Blog post by Tim Mulligan

3 Oct 2016

netflix

Online video

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative…

Video Metrics In The Landscape Of The Walled Ecosystems

Blog post by Tim Mulligan

27 Sep 2016

facebook

messaging apps

Online video

The recent reve lation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting…

Is Social Inherently The Future Of Sports Video Coverage?

Blog post by Tim Mulligan

19 Sep 2016

mobile

Mobile content

NFL

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live…

The Inevitable Video Data Wars

Blog post by Tim Mulligan

13 Sep 2016

AT&T

Comcast

DirecTV

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiry on advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s…

The UGC Backlash: Contextualising #YouTubeIsOverParty

Blog post by Zach Fuller

2 Sep 2016

creators

google

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some…

Revenues Up But Audiences Down- The TV Sports Conundrum

Blog post by Tim Mulligan

1 Sep 2016

NBCUniversal

Olympics

Online video

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline…

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents…

Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Blog post by Zach Fuller

4 Aug 2016

Alibaba

Apple

Innovation

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into…

Netflix, Australia And Lessons For SVOD

Blog post by Tim Mulligan

1 Aug 2016

australia

netflix

Online video

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the…

Is TV Going To Be The Saviour of Apple?

Blog post by Tim Mulligan

27 Jul 2016

Apple

apple tv

iphone

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.4…

Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Blog post by Tim Mulligan

20 Jul 2016

netflix

Online video

SVOD

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing…

The State Of The YouTube Music Economy

Blog post by Mark Mulligan

12 Jul 2016

Ad Supported

free Streaming

music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision…

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