Blog: facebook ads

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long anticipated play, as Facebook announced the initiative last year in April.

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting revenue leakage.