Blog: appstore

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Justice is served…Initial thoughts on the Apple vs. Epic ruling

Karol Severin

14 Sep 2021

Epic Games

Apple

Fortnite

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear yet.

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The App Store Wants To Become A Mobile Gamer Hangout Spot

Karol Severin

8 Jun 2017

app store

app store revamp

Apple

Apple has introduced a revamp of the App Store as a part of its upcoming iOS11 launch. The announcement reveals an array of changes and upgrades, all of which are ultimately geared towards increasing consumer time and money spent on the App Store.

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Why Apple Dedicated A Feature Page To Indie Games

Karol Severin

17 Mar 2017

app store

Apple

appstore

Apple’s App Store introduced a permanent feature page for indie games yesterday. The move is another step in Apple’s ongoing effort to provide more effective discovery tools and thus, drive more value from the long-tail of the app economy.

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What's Really Behind Apple's App Store Revamp

Karol Severin

10 Jun 2016

app advertising

app revenue

app store

This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers can keep subscription customers engaged for more than one year (with less than 60 day lapse breaks), then the traditional 30% app revenue commission Apple currently takes will drop to 15%.

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