Blog: ad blockers

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Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Karol Severin

20 Apr 2017

ad blockers

Ad Blocking

Adblock

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed move yet – it may or may not go ahead in the upcoming weeks.

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Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan

25 Aug 2016

ad blockers

innovid

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click through-rates or “gaze-though rates” have been measured by VR mobile ad network Immersv ’s tracking platform as having a 30% engagement rate compared to 1% for mobile ads and 0.

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How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Karol Severin

4 Feb 2016

ad blockers

Ad Blocking

ad-blocker

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s largest tech giants openly supported ad-blocking by implementing the functionality.

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

ad blockers

Ad Blocking

mobile

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

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Why App Publishers Could Be The Winners Of The Adblocking Boom

Karol Severin

24 Sep 2015

ad blockers

Ad Blocking

Adblock

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole online advertising industry and by implication media companies that depend on online advertising revenue (i.

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