BT blog by MIDiA Research

Blog: BT

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Blog post by Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

English Premiership Rugby gets set for a digital shake-up

Blog post by Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

The Premier League going pay-per-view means a sucker-punch for sports fans

Blog post by Alistair Taylor

15 Oct 2020

English Premier League

EPL

pay per view

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans...

European Professional Club Rugby goes OTT, pressing business over the needs of fans

Blog post by Alistair Taylor

23 Sep 2020

EPCR

European Professional Club Rugby

OTT

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming...

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Blog post by Alistair Taylor

24 Jul 2020

Video

Sports

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Blog post by Alistair Taylor

23 Jul 2020

Video

Sports

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Sports

live sport

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

Premier League Acknowledges Priorities Have Changed During Lockdown

Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

Collapsing Maul: Sport Facing Global Rights Re-valuations

Blog post by Alistair Taylor

4 May 2020

All Blacks

All or Nothing

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial...

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

Amazon One - Family Christmas Nil

Blog post by Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The...

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

Take Five (the big five stories and data you need to know) November 18th 2019

Blog post by Mark Mulligan

18 Nov 2019

bytedance

disney

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will...

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

Will An EPL Streaming Service Devalue Domestic Rights?

Blog post by Alistair Taylor

15 Feb 2019

addressable audience

BT Sport

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL is coming close...

UFC’s Debut on ESPN+ Draws In Record Subs

Blog post by Alistair Taylor

24 Jan 2019

Bellator

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

Knockout Blow For Eleven Sports?

Blog post by Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators....

Sky Shows Hand With Bid For Scottish Football TV Rights

Blog post by Alistair Taylor

12 Nov 2018

assets

broadcast rights

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting...

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership...

Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...

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