Blog: brand loyalty

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga had a $5.

Last week GameStop announced the closure of 150 stores. This action is part of a wider strategy implemented by the company over the last few years. GameStop is focusing on improving per store performance and is diversifying from pure game shops towards more pop collectibles, technology and geek cult...