Blog: Media and Marketing - Page 18

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

WhatsApp Is Open for Business (Finally)

Georgia Meyer

8 Aug 2018

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising inventory on the app.

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Alistair Taylor

25 Jul 2018

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples where networks and operators have realised the growing consumer shift from traditional pay-TV to online streaming.

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Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

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YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Tim Mulligan

24 Jul 2018

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these six-figure loyalty payments is the looming threat of social video disruptor IGTV (Instagram TV).

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Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

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How The Telegraph Media Group Is Approaching Digital Disruption

Zach Fuller

19 Jul 2018

Media and Marketing

At a surface level, the Telegraph Media Group’s earnings review a few weeks back had all the features of print news’ annual reports since the digital disruption began. Revenue for the Telegraph Media Groupfell by £17.

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What Netflix’s Missing $9 Billion Tells Us About Spotify’s Business Model

Mark Mulligan

18 Jul 2018

Media and Marketing

On Monday (July 16th), Netflix’s quarterly earnings missed targets, resulting in$9.1 billion being wiped off its market capitalisation due to twitchy investors jumping ship . To be clear, Netflix had a strong quarter, continuing to grow strongly in both the US – a much more saturated market for video subscriptions than for music – and internationally.

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As Comcast Outbids 21st Century Fox, Sky Becomes Kingmaker for Traditional Media

Zach Fuller

12 Jul 2018

Media and Marketing

It is THE blockbuster of the summer. A love triangle of fear, greed and jealousy played against the backdrop of generational successions and the previous masters of the universe competing for limited resources as their empires flail in a changing world.

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Audio Advertising: The New Critical Interface to Reach Premium Consumers

Georgia Meyer

11 Jul 2018

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be the first to try out new technology and services, and be a person sought for music and TV recommendations.

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Facebook deal with the English Premier League concerns traditional broadcasters

Alistair Taylor

10 Jul 2018

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition away from traditional broadcasters and to digital streaming services.

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Where Verizon went wrong with go90

Tim Mulligan

3 Jul 2018

Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90 was launched on the back of a $200 million purchase of Intel’s unreleased streaming service, OnCue, with a mission to create mobile-centric content for digital natives (or millennials as middle-aged C-suite executives still seem intent on labelling what are, in reality, disparate demographics who collectively all grew up in the digital era).

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What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

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IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic.

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Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

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What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in the same way its tech rivals have done in the past.

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Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit.

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Midem 2018 – Definitive Disruption: Streaming Opportunities in Africa

Georgia Meyer

13 Jun 2018

The Africa focus at this year’s Midem began in April, with four local forums in South Africa, Nigeria, Ivory Coast and Congo. This culminated in a focused set of talks, seminars and a keynote on the main conference stage from Tencent Africa.

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Alistair Taylor

6 Jun 2018

Consumer behaviour

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land grab, which drew scripted drama fans from traditional pay-TV, is now moving into the sports arena.

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Spotify’s Censorship Crisis is About Social Responsibility

Mark Mulligan

30 May 2018

Spotify has been forced into something of a rethink regarding its hate speech policy. Spotify announced it was removing music from playlists of artists that do not meet its new policy regarding hate speech and hateful behaviour.

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The Next Web 2018 – A New Sense of Tech-Driven Purpose

Georgia Meyer

30 May 2018

Last week, 15,000 people converged in Amsterdam for The Next Web’s annual two-day conference. This year’s event comprised streams covering music, the workplace, sport and social media. AI and blockchain’s omnipresence across these spheres was unsurprising.

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