Blog: Business Strategy - Page 41

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

TV ad round-up – How the new video landscape competes for ad dollars

Georgia Meyer

6 Mar 2019

Media and Marketing Video advertising

The past ten years of video content – and media content more generally – has been characterised by debates on subscription verus ad-supported revenue models. For a while, Netflix’s subscription model was the envy of the media landscape, suggesting subscription models were the most sustainable ...

What’s next for playlist innovation?

Keith Jopling

4 Mar 2019

playlisting playlists product innovation

In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the modern music industry. What caught me recently were Mark Ronson’s remarks on songwriting in the age of the playlist in The Guardian: “Everything has to b...

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Sampling and streaming: De La Soul’s catalogue disputes and streaming economics

Zach Fuller

28 Feb 2019

music industry Music sampling

De La Soul’s seminal early albums, including 3 Feet High and Rising and De La Soul is Dead , have been among the more notable holdouts from streaming services. Major artists such as Prince and Led Zeppelin also held off for years but eventually ceded, acknowledging the impact that not appearing on...

Why LaVar Ball has chosen Facebook for his family reality TV series

Tim Mulligan

26 Feb 2019

Facebook Video TV

Facebook has commissioned LaVar Ball for a docuseries, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport in the US (per Deadline ).

MIDiA Research predictions 2018: Post-peak economics

Mark Mulligan

26 Feb 2019

predictions post peak economics post peak

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key predictions Competition for time and attention will define the coming years for digital content; growth will come often at the expense of...

Fandom overlap – Cannibalisation risks for games and SVOD releases

Karol Severin

26 Feb 2019

Business Strategy

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre spectrum.

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Twitter Lite is now available in Google Play Store in 24 more countries

Karol Severin

26 Feb 2019

Media and Marketing Twitter Strategy

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable income is relatively low, will welcome the Lite version.

Netflix finally brings home the Oscars - and leaves Hollywood wondering what's next

Tim Mulligan

25 Feb 2019

film industry Films Hollywood

Last night at the Oscars, Netflix finally won its first Academy Award – and then a second one and then a third one. Like London buses, Netflix had spent a long time waiting and then suddenly three came along at once.

What the 2018 success of the Beatles for UMG tells us about where streaming is heading

Mark Mulligan

21 Feb 2019

Music Music creators Beatles

Universal Music Group recorded an impressive €6 billion in revenue in 2018, bolstering a JP Morgan valuation of $50 billion (per Music Business Worldwide ). No doubt, UMG is enjoying a purple patch, riding and driving the wave of recorded music industry growth.

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Fail fast, fail early – Can Eleven’s UK struggle aid future growth?

Alistair Taylor

21 Feb 2019

distribution partnerships domestic rights Eleven Sports

Eleven Sports announced it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven Sports on TV platforms across 3.

Apple’s acquisition arithmetic: What the purchase of DataTiger means for Apple and ‘ads’

Georgia Meyer

20 Feb 2019

DataTiger Marketing Services

Last Thursday 14th February 2019 Bloomberg reported that Apple is now in control of Operatedata Ltd – the UK based startup, home to the DataTiger brand. The company says its technology can “individually optimise marketing flows for your customers in real time across all channels”.

Why Apple could become the safe harbour for creatives

Tim Mulligan

19 Feb 2019

SVOD Apple Video

On March 25thApple is planning an event to formally announce the launch of both its forthcoming video and news subscription services. Likely attendees include Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams – the Hollywood talent behind a slate of originals set to appea...

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Are prices for music publishing catalogue acquisitions justified?

Zach Fuller

15 Feb 2019

Music music industry Music publishing

Scooter Braun and Zach Katz’s venture Raised In Space Enterprises, owned by Braun’s Ithica Holdings, announced last week it had acquired New York-basedAtlas Music Publishing. The deal was the latest in a wave of catalogue acquisitions, whereby it’s no longer just conventional music companies c...

Will an EPL streaming service devalue domestic rights?

Alistair Taylor

15 Feb 2019

digital content English Premier League EPL

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL is coming close to launching.

Spotify Q4 2018: Solid growth with a hint of profitability but longer term questions

Mark Mulligan

14 Feb 2019

Spotify Spotify earnings Spotify financials

Spotify finished 2018 strongly, over performing in both subscriber and ad supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions early in 2019 hinting at a positive year ahead.

Cover image for Spotify Q4 2018: Solid growth with a hint of profitability but longer term questions

Hulu and the egg: How an egg outfoxed a Kardashian and went on to win the Super Bowl with Hulu

Georgia Meyer

14 Feb 2019

hulu Kardashian Kylie Kardashian

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell out’ for a branded message, The Egg’s (also known by fans as ‘Eugene’) first spot on Hulu (titled: S1 E1), was a message encou...

Another week, another direct-to-consumer service comes to market

Tim Mulligan

13 Feb 2019

direct-to-consumer Epix Now Online video

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now . Access to Epix’s programming was previously only available through its four channels currently carried by its pay-TV operator partners.

Major games publishers are feeling the impact of peaking attention

Karol Severin

12 Feb 2019

Fortnite Games Games industry

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple times before , engagement has declined throughout the sector, suggesting that the attention economy...

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Alistair Taylor

8 Feb 2019

direct-to-consumer Disney ESPN+

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched in April 2018 , Disney revealed in September 2018 that it had taken less than five months to surp...

Is Spotify’s acquisition of Gimlet (the ‘HBO for audio’) the beginning of the audio influencer boom?

Georgia Meyer

7 Feb 2019

Audio Influencer HBO Influencer marketing

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for an undisclosed sum.

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