Blog: Business Strategy - Page 43

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2019 – The year the traditional TV ratings system finally crumbles

Tim Mulligan

2 Jan 2019

AC Nielsen Nielsen SVOD

2019 has only just begun andalready the traditional world ofthe TV ratings has sustained a heavy blow with US TV Network CBS not renewingits Nielsen contract into 2019 (per Broadcasting+Cable ). This is a significant blow in both financial and strategic terms to the public research company which is ...