Blog: Business Strategy - Page 39

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon’s ad supported strategy goes way beyond music

Mark Mulligan

17 Apr 2019

Ad Supported ad supported strategy ad supported streaming

According to Music Business Worldwide , Amazon is reportedly close to launching an ad supported streaming music offering.Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

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Profiling the live consumer: Streaming and the live music business

Hanna Kahlert

17 Apr 2019

live music Music music industry

This article is derived from MIDiA’s Profiling the Live Consumer report, available here . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inh...

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Four principles for marketeers to achieve business growth

Georgia Meyer

16 Apr 2019

business growth Digital economy marketing funnel

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the m...

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Snapchat announces ad business – but is it time up for third-party targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing Snapchat advertising

On Thursday 4th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

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Can Disney do a Hulu?

Alistair Taylor

12 Apr 2019

Disney Disney Streaming Services Media

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching in the US at $6.

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Netflix and the value add in content partnerships

Tim Mulligan

9 Apr 2019

Video Netflix Content

Netflix’s Q1 2018 earnings release next week will be closely scrutinised by investors and industry competitors alike for some reassurance over the ever-increasing content obligations being assumed by the world’s leading subscription video on demand (SVOD) service.

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The bullish case for Apple’s transition into media

Tim Mulligan

2 Apr 2019

Apple News+ apple services Apple TV

A week on from the momentous decision by Apple to prioritise becoming amedia and consumer services-led company , the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s price opened at $191.

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Fox News to ‘New Fox’: What is left after the Disney deal

Alistair Taylor

1 Apr 2019

Disney Fox Fox Corporation

On the 20th March 2019, The Walt Disney Company ’s acquisition of Rupert Murdoch’s 21st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s value proposition as a service, solidifying its position as the world’s largest media cong...

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Apple’s subscription pivot

Mark Mulligan

28 Mar 2019

Apple Subscriptions paid subscriptions

On Tuesday, Apple announced its arrival on the world stage as a media company, using the lion’s share of its product keynote as the platform for a succession of super star actors, directors and other personalities to tell the story of their respective Apple original TV shows.

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Downtown acquires AVL: Value chains in a post-direct distribution era

Zach Fuller

28 Mar 2019

avl downtown Music

When Spotify announced that it was going to launch direct distribution on its platform, it was clear the various digital distributors that emerged in the post-Napster wave of online music (Tunecore, CD Baby, Ditto, etc.

How YouTube’s 1bn+ club is changing the face of global music culture

Mark Mulligan

26 Mar 2019

Latin America latin music music video

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global superstars.

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Apple joins the games subscription race with Arcade

Karol Severin

26 Mar 2019

Apple Arcade Games games subscriptions

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will be able to play across iPhones, iPads and Apple TV and pick up wherever they left off.

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Mediapro offers Eleven Sports a UK lifeline!

Alistair Taylor

21 Mar 2019

ad-supported model BT Sport Eleven Sports

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the UK media rights tender market ahead of the 2019/2022 season.

Why Facebook could be the future of social music, but isn’t yet

Mark Mulligan

21 Mar 2019

Facebook facebook music social music

Facebook recently secured licensing deals with music rightsholders in India (via Music Business Worldwide ), an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June 2018.

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The BBC confronts the reality of Planet (Digital) Earth

Tim Mulligan

20 Mar 2019

BBC british tv Global TV

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave atalk at the Oxford Media Convention (per the BBC ), which starkly addressed the reality which the world’s oldest and arguably most iconic public service broadcaster (PSB) now finds itself confronting.

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Stadia begins tech majors' disruption of gaming

Karol Severin

19 Mar 2019

Games Gaming stadia

Google announced it will launch a games streaming service named Stadia later in 2019 across US, UK, Canada and most of Europe. This much awaited announcement brings gaming a lot closer to a device and platform-agnostic gaming paradigm .

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Why Snap Inc. is launching a games platform

Karol Severin

19 Mar 2019

Games Snap Inc Snapchat

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path towards profitability.

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