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Will more artists release full songs to social media in 2025?

Cover image for Will more artists release full songs to social media in 2025?
Tatiana Cirisano
It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But as social video has ascended (and arguably become more about entertainment than connecting socially), apps like TikTok are now quasi-consumption platforms in their own right.
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