Blog: Digital economy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

Capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily Mail .

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Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Hanna Kahlert

24 Apr 2019

Digital economy

in-home

Media

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that usage is on smartphones, with “asking for directions” one of the key use cases.

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Four Principles for Marketeers to Achieve Business Growth

Georgia Meyer

16 Apr 2019

business growth

Digital economy

economy

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the mindset and tools to achieve business growth via successful marketing in the rapidly evolving digital economy.

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Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

data tool

Digital economy

Fuse

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world awash with big data, Fuse is about smart data.

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