Blog: ad supported strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

AVOD

cord cutters

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering .  Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

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