Blog: Sports - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Fandom versus format: Formula One is driving through a new sprint format to push engagement

Cover image for Fandom versus format: Formula One is driving through a new sprint format to push engagement

Srishti Das

30 Apr 2021

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the reduced value the sport offered to the empty streets and stands in host cities.

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Super League feels the cost of forgetting fans

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Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA Research Consumer Survey).

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Why is D2C okay for HBO, but not Manchester United?

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Tim Mulligan

19 Apr 2021

The Super League

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League.AC Milan, Arsenal, Atlético Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur have all joined as founding clubs, with a further three expected to join prior to the start of the inaugural season commencing in August.

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What live in 2021 can learn from live in 1921

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Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

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How Amazon could enhance its NFL coverage with virtual concert experiences

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Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation of live entertainment on SVOD platforms as it takes Amazon’s four-year coverage of TNF beyond digital and into exclusive broadcast territory – making the ecommerce platform the only place to view TNF between 2023 and 2033.

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D-Day for sports has finally arrived (in Italy)

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Tim Mulligan

29 Mar 2021

Last Friday the sporting world moved one pivotal step closer to a streaming-first future. Sports video subscription service DAZN has now secured the rights to broadcast all Serie A matches for the next three years.

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F1 Drive to Survive: The rise of a Motorsport Multiverse

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Srishti Das

24 Mar 2021

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a much-needed digital reboot to a historically linear TV sports offering.

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The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

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Tim Mulligan

22 Mar 2021

In March 2021, the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion (via CNBC ).

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Is gaming the solution to sports’ Gen Z problem?

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Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

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Reach over revenue: India’s lesson for developed sports markets

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Srishti Das

26 Feb 2021

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, and chess. The majority of media consumption in India’s sports industry, however, comes from the Indian Premier League (IPL).

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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

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Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered the drive for change in terms of the viewing format, vying to create a ‘ made-for-TV ’ product for its 2020 Stanley Cup Playoffs.

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TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

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Tim Mulligan

2 Feb 2021

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see defending champions Kansas City Chiefs taking on the Tampa Bay Buccaneers (which is the first time in history a team will play a Super Bowl hosted in their own stadium) in the culmination of the American Football season.

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Football looks to build digital engagement through Fortnite collaboration

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Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .

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Why acquiring Codemasters is a double-edged sword for EA

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Karol Severin

22 Jan 2021

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games portfolio.

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Why the NFL is targeting ‘cord-nevers’

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Alistair Taylor

14 Jan 2021

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review with ‘ D-day’ for sporting rights upon us in 2021.

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Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Cover image for Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Alistair Taylor

7 Jan 2021

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights more important than for the NHL, with 2021 shaping up to be the most significant year in the league’s 103-year history.

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English Premiership Rugby gets set for a digital shake-up

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Alistair Taylor

17 Dec 2020

English Premiership Rugby

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed the giant’s entry into the tender process to the Mail on Sunday , following Amazon’s experiment with live streaming rugby after its acquisition and £20 million lifeline for the exclusive UK broadcast rights to last months’ inaugural Autumn Nations Cup .

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Discovery enters streaming race with discovery+ and Olympics offering

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Alistair Taylor

9 Dec 2020

Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content library for a new streaming service from launch, with more than 55,000 episodes from Discovery’s iconic brands such as the BBC’s Natural History collection, A&E Networks, Group Nine and more.

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DAZN launches globally with advent calendar offering of boxing contests

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Alistair Taylor

3 Dec 2020

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its original plans to coincide its launch with Canelo Alvarez’s world title fight in May.

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DraftKings is making its own strategic bet on the rise of the US sports betting market

Cover image for DraftKings is making its own strategic bet on the rise of the US sports betting market

Alistair Taylor

19 Nov 2020

betting company

US-based sports betting company DraftKings’ stock value has grown 11% following a strong third-quarter performance in which its revenues increased 98% year on year (YoY) to reach $132.8 million, up from $67 million in Q3 2019.

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