Blog: licensing

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Hold or twist? The music industry’s innovation dilemma

Mark Mulligan

20 Nov 2024

Innovation

Streaming

streaming growth

As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insu...

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EA’s exclusive FIFA license is under threat as games go cross-entertainment

Karol Severin

22 Oct 2021

FIFA

EA

football

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football...

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Why acquiring Codemasters is a double-edged sword for EA

Karol Severin

22 Jan 2021

licensing

EA

Codemasters

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games portfolio.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Deezer

licensing

Mobile content

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

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