licensing blog by MIDiA Research

Blog: licensing

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

EA’s exclusive FIFA license is under threat as games go cross-entertainment

Blog post by Karol Severin

22 Oct 2021

FIFA

EA

football

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while...

Why acquiring Codemasters is a double-edged sword for EA

Blog post by Karol Severin

22 Jan 2021

licensing

EA

Codemasters

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games...

Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Blog post by Mark Mulligan

3 Nov 2015

Deezer

licensing

Mobile content

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand...