Blog: cricket

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Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment procl...

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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

Srishti Das

22 Nov 2021

Indian Premier League cricket broadcast rights

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Son...

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Reach over revenue: India’s lesson for developed sports markets

Srishti Das

26 Feb 2021

cricket hotstar Disney+

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, and chess. The majority of media consumption in India’s sports industry, however, comes from the Indian Premier League (IPL).

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model consumption habits cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they ‘would not rule anything out’ as the Rugby Paper reported the championship woul...

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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox ad skippers addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasi...