The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

Last Thursday , the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion. This huge sum was secured despite the increasing disengagement of younger demographics with live TV sports viewing; less than 10% of US TV sports audiences are now 16-19 years old (source MIDiA Research Q4 2020 consumer survey).
min read