Blog: Sports content

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

Tim Mulligan

22 Mar 2021

SVOD

Sports content

sports rights

In March 2021, the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion (via CNBC ).

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

2018 World Cup

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

min read