Blog: WME

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Football looks to build digital engagement through Fortnite collaboration

Alistair Taylor

22 Jan 2021

endeavor

IMG

WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service

LiveScore

OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Alistair Taylor

24 Jul 2020

Video

Sports

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their interest, free of charge, ahead of DAZN’s revamped imminent global rollout.

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Endeavor, Epic Games and the Future Of Digital Entertainment Venues

Karol Severin

15 May 2020

digital entertainement venues

endeavor

Epic Games

Just a couple of months ago Endeavor was on its journey of building a true cross-entertainment conglomerate. Endeavor recognised a long time ago the synergies which can be achieved from cross-entertainment partnerships and bet heavily on this for its future evolution.

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Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following, the NBA have become synonymous with Chinese sports fans, and offers a template for the Ultimate Fighting Championship (UFC) to grow its international fanbase.

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Knockout Blow For Eleven Sports?

Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators. Failure to attract enough subscribers onto its platform since its launch has only increased doubts over the financial viability of the service.

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