Formula One blog by MIDiA Research

Blog: Formula One

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Blog post by Tim Mulligan

4 Oct 2022

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Blog post by Srishti Das

10 Jun 2022

netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

Formula One’s rise of the creators shines a ray of hope on the future of the sport

Blog post by Srishti Das

22 Dec 2021

Formula One

Super Max

creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)...

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Blog post by Srishti Das

30 Apr 2021

Strategy

Formula One

Sports

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the...

Bain Capital Fashions Itself Goal-Scoring Opportunity with Tabled Serie A Offer

Blog post by Alistair Taylor

16 Jun 2020

Bain Capital

Macquaire

Close Brothers

Italian football league Serie A is attracting suitors for an equity share, following a €3 billion ($3.4 billion) ‘tentative offer’ made by Bain Capital for 25% of the league. This opened up competition...

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Blog post by Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Blog post by Alistair Taylor

9 Jan 2020

audience viewership

average age

BARB

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Blog post by Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...