Blog: Sports - Page 8

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The English Premier League And The Risks Ahead

Tim Mulligan

19 Nov 2018

English Premier League EPL Sports

Last week’s appointment of Susanna Dinnage to the post of chief executive of the English Premier League marked a watershed moment in the history of Europe’s most valuable sports league. For a start, history has been made with the blunt recognition that Dinnage is the first female chief executive...

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Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

addressable audience Amazon Prime Attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport thr...

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Discovery Taking PGA Tour Golf Global

Alistair Taylor

24 Oct 2018

audience Boxing DAZN

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery the international rights to distribute PGA Tour content outside the ...

Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

audience reach Consumer behaviour CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6 million ($7.

Can ESPN+ Provide Pay-TV Networks Model To Address Declining Subscribers?

Alistair Taylor

28 Sep 2018

Sports

ESPN+, Disney’s sports-centric streaming video on demand (SVOD) service, has gained more than one million paying subscribers in just over five months following its launch in April 2018 , with Kevin Mayer, chairman, Direct-To-Consumer and International, The Walt Disney Company announcing : “Reach...

NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

2018 World Cup Amazon Prime Video Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick Sports

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the...

Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

Ad Supported ad supported streaming advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its video services, pushing into advertising video on demand (AVOD).

Eleven’s Challenge With Commercialising Newly Acquired Sports Rights

Tim Mulligan

7 Aug 2018

Eleven English Premier League ESPN+

Sports entertainment disruptor Eleven Sports has been making headway over the previous 12 months with a series of notable acquisitions of premium sports rights in non-premium markets. Eleven’s business model involves building a next-generation direct-to-consumer proposition through a contract-free...

The Changing Streaming Sports Landscape Is A Pre-Cursor For What Is To Come

Alistair Taylor

6 Aug 2018

Sports

The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of key rights previously held by traditional TV networks represents the culmination of a succession of market shif...

Can Eleven Sports Disrupt the UK Sports Video Landscape?

Alistair Taylor

19 Jul 2018

Allsvenskan broadcasters BT

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring new rights to increase its value proposition before launching local channels into new target marke...

Is This The Last Broadcast TV World Cup?

Tim Mulligan

19 Jun 2018

English Premier League FIFA football

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia 5-0.

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Are Consumers Losing Out From the Latest Premier League Rights Deal?

Alistair Taylor

15 Jun 2018

Amazon consumers EPL

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has sold domestic digital rights, allowing for matches to be live streamed on Amazon Prime.

Why Amazon is Getting into English Premier League Football

Tim Mulligan

7 Jun 2018

Amazon Amazon Prime Video BT

Today is a historic day for the English Premier League, the most followed and the most valuable football league internationally. Back in February, when the 2019–2022 EPL domestic rights were auctioned off for a combined £4.

Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor

31 May 2018

acquisition content provider digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous deal with Fox, which begs the question; is the UFC mimicking Fox’s strategy and cashing in ...

Why Amazon could become the ESPN of future E-sports coverage

Tim Mulligan

16 May 2018

Amazon ESPN+ NBA

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another milestone in the rise of e-sports as a content destination in its own right.

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Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Karol Severin

20 Apr 2018

e-sports esports NBA

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through video games, as it was announced that the platform will live stream all matches of the NBA 2K...

Is ESPN+ The Shape Of Future Video Sports Coverage?

Tim Mulligan

6 Apr 2018

Disney ESPN+ Sports

On 12 April Disney will launch ESPN+ into an increasingly competitive market. The move forms part of Disney’s stated aim to reach consumers directly, following on from the creation of a dedicated direct-to-consumer and international business unit established last month.

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The Sports Bubble Has Finally Burst for The English Premier League

Tim Mulligan

14 Feb 2018

BT English Premier League Pay TV

Yesterday the English Premier League (EPL) announced the winners of its triennial domestic TV broadcast rights. As expected the two incumbent rights holders (Sky and BT) retained their privileges to cover the competition domestically.

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

BT NFL Online video

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league, with 14 of the 30 largest revenue generating clubs competing in the league.

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