Blog: hotstar

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Reach over revenue: India’s lesson for developed sports markets

Srishti Das

26 Feb 2021

cricket

hotstar

Disney+

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, chess and so on. The majority of media consumption in India’s sports industry, however, comes from the Indian Premier League (IPL).

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The End of the Bob Iger Era – What Next for Disney?

Tim Mulligan

26 Feb 2020

Bob Chapek

Bob Iger

d2c

Yesterday Disney announced that Bob Iger will step down from the Disney CEO role and become the executive chairman through to December 31 st 2021, with immediate effect. Bob Chapek, who has served as the chairman of Disney Parks, Experiences and Products, will assume the role of CEO.

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Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears

12 Dec 2019

21CF

21st Century Fox

ad-free

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states that its streaming app has reached 400 million app installs, making it one of the most downloaded apps in India of 2019 alongside WhatsApp and TikTok.

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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .

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