Blog: Sports - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

Cover image for Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

Tim Mulligan

10 Jan 2018

ESPN’s announcement last week about the latest Nielsen ratings showing that this season’s NFL coverage had seen viewing figures decline 9.7 from the 2016 season was startling enough. The follow up revelation that ad revenue had actually increased slightly by 2% over the same period, from $504 million in 2016 to $513 million last year, was a stark reminder of the pay-TV incumbent strategy to increase margins.

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The Sports Bubble and What It Means For TV

Cover image for The Sports Bubble and What It Means For TV

Tim Mulligan

4 Jan 2018

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are now moving out of synch with inflating domestic sports rights costs.

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Twitch To Start Live Streaming Minor League Basketball

Karol Severin

14 Dec 2017

NBA’s G League will be the first official sports league to start a streaming channel on Twitch, starting this Friday. It will offer live streaming of up to six games per week and offer viewers chatroom functionalities, as well as interactive stats and info.

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Three Reasons Why The Disney-Fox Deal Matters

Tim Mulligan

14 Dec 2017

Media and Marketing

Disney’s $52.4 billion acquisition of 21st Century Fox’s entertainment assets is now confirmed. With Fox debt factored in, the total transaction cost rises to $66.1 billion. See my post yesterday for context.

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Has The SVOD Killer Arrived?

Tim Mulligan

14 Nov 2017

In 2014 ESPN had 95 million subscribers and its $10.8 billion in revenues accounted for 25.7% of Walt Disney Co’s $40.2 billion revenue. In 2015, ESPN lost three million subscribers and this 3% decline in subscriptions and the historic operating margins of 40-45% for cable and satellite, underpinned by ESPN’s trophy-like exclusivity on premium live sports events, were suddenly at risk.

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Mayweather, McGregor and the Changing of the Guard In Premium Sports

Tim Mulligan

1 Sep 2017

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC) fighter Conor McGregor.

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How E-sports Could Fit Within The Olympic Framework

Karol Severin

1 Sep 2017

e-sports in olympics

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no interest in promoting anything to do with violence and killing.

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Neymar to PSG: The Collision of Peak Pay-TV and New Media Economics

Zach Fuller

4 Aug 2017

Reactions to Neymar Jr’s $260M move to Paris Saint-Germain (PSG) are divisive. Many will bemoan it as a marker of how far football has gone from the days when the chasm between player and fan was less immense, back when my grandfather would drink with David O’Leary and co in North London after Arsenal matches.

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Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Tim Mulligan

7 Jul 2017

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport in the US.

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Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

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Why The NFL Has Given Up On Twitter And Embraced Amazon

Tim Mulligan

7 Apr 2017

Amazon Prime Video

After a much publicized 10 game streaming trial of live Thursday night NFL games on Twitter, the NFL has decided to discontinue the experiment. This week Amazon has bought the digital streaming rights for the next 12 months, starting this fall.

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BT Pays A Premium For Video Scarcity

Tim Mulligan

6 Mar 2017

Champions League

Today BT announced the extension of their exclusive UK broadcasting rights deal with UEFA for all Champions League and Europa League matches until the end of the 2020-2021 season. This has cost the UK telco £1.

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Are China’s Leading Tech Companies Building a Next Gen Full-Stack Sports Ecosystem?

Zach Fuller

25 Nov 2016

Chinese investment in sports is unique. True, there has been outside investment in the major European leagues for decades now, as well as the common occurrence of a former world-beater heading to obscure divisions for a final lucrative pay-day.

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Why Only Now Are eSports Taking Off?

Zach Fuller

18 Nov 2016

Although organised competitions featuring video gamers have existed since the medium’s rise throughout the 70s, it is only recently that the concept of lucrative E-Sports Leagues has become a mainstream proposition.

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Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Zach Fuller

24 Oct 2016

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one NBA game in VR per week.

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Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on Twitter.

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Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline in TV viewers compared with the 2012 London Olympics.

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UFC’s Sale and the World’s Foremost Digitally Optimised Sport

Zach Fuller

15 Jul 2016

The announcement of the $4 Billion sale of UFC to WME-IMG is the largest in sports history and a milestone in the era of modern digital content. Through its trajectory from public depredation as ‘human cockfighting’ in the 90s to a global entertainment powerhouse, UFC represents the world’s preeminent digitally optimized sport, and will remain a mark against which future-sporting content is managed online.

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Sports Content Comes To Basic Sky Subscription Packages

Tim Mulligan

18 Mar 2016

Today Sky announced that it is making a selection of sports content available to basic package subscribers. A new channel called Sky Sports Mix launching this summer will bring a range of sports content to all its TV customers in the UK and Ireland.

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