Blog: Discovery

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What will audiobook market growth look like?

Cover image for What will audiobook market growth look like?
Laura Fisher
Spotify
Audio
Discovery
Key takeaways from this blog: Audiobooks are evolving into something far more than just a listening experience With its integration into the wellness sphere and innovations in immersive audio, the medium is carving out new paths MIDiA examines the evolution of audiobooks and the possibilities ahead for the growth of audiobooks Over the past couple of decades, audiobooks have undergone a quiet metamorphosis.
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What got you here won’t get you there: how Spotify built a new business

Cover image for What got you here won’t get you there: how Spotify built a new business
Mark Mulligan
Business Strategy
Spotify
Streaming
Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only leading global DSP that is independent and therefore has to focus place more focus on commercial sustainability than peers owned by global tech superpowers.
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Spotify versus Apple Podcasts: The podcast analytics race has begun

Cover image for Spotify versus Apple Podcasts: The podcast analytics race has begun
Annie Langston
Spotify
Podcasts
Creators
First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is casting a wider creator net and focusing on empowering lesser-known creators to customise their pages.
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Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?
Annie Langston
Spotify
Audio
Marketing Strategy
As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their discoverability.
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Discovery enters streaming race with discovery+ and Olympics offering

Cover image for Discovery enters streaming race with discovery+ and Olympics offering
Alistair Taylor
Discovery
Eurosport
discovery+
Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content library for a new streaming service from launch, with more than 55,000 episodes from Discovery’s iconic brands such as the BBC’s Natural History collection, A&E Networks, Group Nine and more.
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Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19
Alistair Taylor
Advertising Revenue
broadcasters
business model
The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.
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