Blog: Drive to Survive

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Match point – Tennis faces its generational pivot through Netflix

Tim Mulligan

19 Jan 2023

Break Point

tennis

Drive to Survive

The recent success of the FIFA 2022 World Cup , despite the unwillingness of the organising body to update itsbrand identity,sent out mixed messages to sports rightsholders. On the one hand, business can continue as usual if one runs a unique branded tournament with thick-skinned partners.

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Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

Netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback.

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Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Tim Mulligan

18 Jan 2022

Streaming

formats

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated live TV’s entertainment offering to consumers.

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F1 Drive to Survive: The rise of a Motorsport Multiverse

Srishti Das

24 Mar 2021

Video

F1

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a much-needed digital reboot to a historically linear TV sports offering.

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