Blog: Social media - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Social Media Needs Video

Tim Mulligan

15 Apr 2016

facebook. twitter

live streaming

NFL

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.

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Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Chat 2.0

Facebook

Mobile content

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between various types of communication within a chat session.

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Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Karol Severin

11 Mar 2016

emergency tech

Mobile content

mobile strategy

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians into an ‘alert room’, where they see your location and can chat with you to figure out how to best help you.

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How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

Marcus Butler

media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber to supersede the reach of large traditional content creators and their programmes for a fraction of the budget.

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The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

Boomerang

Facebook gif

GIF

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements include iOS Live Photos, Facebook’s GIF profile pictures, Disney Gif or Instagram’s Boomerang, to name a few.

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Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

advertising

Mobile content

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features will further improve ways for users to manage their professional life.

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