Blog: Social media - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Battle of the Docuseries: Who Mirrored Who?

Cover image for Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily Mail .

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Quick Take: Spotify, Stories and Music – the Social Media Divide

Zach Fuller

16 May 2019

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while less seductive, the reality is that more often than not a composition goes through many iterations before it is released, or in the case of Leonard Cohen’s Hallelujah , even after it has been recorded.

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Media Musings: Who Will Buy Snap Inc?

Zach Fuller

14 Dec 2018

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

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Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the latency problem facing streamers of live sporting events.

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Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Cover image for Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Alistair Taylor

14 Sep 2018

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an agreement with Channel 5”, following Channel 5’s admission to the BBC that “the forthcoming series of Big Brother will be the last – of either celebrity or civilian versions – on Channel 5”.

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Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

Daily Active users

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

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Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

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Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

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Subscriptions put premium consumers as well as premium content behind paywalls

Cover image for Subscriptions put premium consumers as well as premium content behind paywalls

Georgia Meyer

5 Jul 2018

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different implications depending on which part of the ecosystem your business sits in.

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What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

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Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded music label as ‘unprecedented’, Facebook users,under the terms of the partnership, will now be able to upload videos that contain licensed music across Facebook’s assets.

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Twitter Lite is now available on Google Play In 24 more countries

Karol Severin

1 Dec 2017

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable income is relatively low, will welcome the Lite version.

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Quick Take: What The New 280 Character Limit Really Means For Twitter

Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent.

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In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between world views of regulators, politicians and media pundits, as well as the reality of evolving media consumption.

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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller

25 Aug 2017

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive Pay-TV offerings, we could soon see another re-bundling factor occur.

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Obama’s Farewell Speech Frames Filter Bubbles as a Personal Responsibility

Zach Fuller

11 Jan 2017

‘For too many of us, it has become safer to retreat into our own bubbles, whether in our neighborhoods or college campuses or places of worship or our social media feeds, surrounded by people who look like us and share the same political outlook, never challenging our assumptions.

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Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Zach Fuller

6 Jan 2017

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement, Williams pertinently wrote: ‘Upon further reflection, it is clear that the broken system is ad-driven media on the Internet.

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Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on Twitter.

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Why Facebook is commissioning video

Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering with celebrities and super influencers it was clear that the world’s largest social media platform was making a strategic statement of intent.

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Decoding the Live Event Consumer

Cover image for Decoding the Live Event Consumer

Zach Fuller

9 Jun 2016

The prolonged decline of the recorded music business has often been magnified by the dynamic growth in the live music sector - itself just one part of a booming live event marketplace. Accustomed to an era of content abundance, consumers increasingly value the scarcity of live experiences.

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