Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Blog post by Hanna Kahlert

17 Feb 2022

facebook

metaverse

Meta

This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg,...

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Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Blog post by Hanna Kahlert

27 May 2021

facebook

whatsapp

instagram

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

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Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

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WhatsApp Is Open for Business (Finally)

Blog post by Georgia Meyer

8 Aug 2018

facebook

instagram

messaging apps

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising...

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

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IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

facebook

IGTV

instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...

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What’s in a Log-In? Social Platform Wars 2018

Blog post by Zach Fuller

15 Jun 2018

Evan Spiegel

facebook

instagram

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement...

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Facebook Has Got An Instagram Problem

Blog post by Mark Mulligan

1 Feb 2018

facebook

Facebook messenger

facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

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Quick Take: Facebook Deprioritises Publishers

Blog post by Zach Fuller

12 Jan 2018

facebook

instagram

Media

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context...

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Facebook Gets Further Into Premium Sports Content

Blog post by Tim Mulligan

30 Jun 2017

facebook

Fox

Fox Go

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook...

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Social Commerce: Facebook’s Next Act?

Blog post by Zach Fuller

26 Jan 2017

advertising

Amazon

banking

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing...

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Facebook The Media Company: If It Looks Like A Duck

Blog post by Mark Mulligan

22 Dec 2016

facebook

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at...

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WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Blog post by Karol Severin

18 Jan 2016

facebook

Jan Kaum

messenger

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base...

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Chart Of The Week: Facebook The Full Stack Internet Company

Blog post by Mark Mulligan

11 Jan 2016

android

Apple

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as...

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Facebook Doubles Down On Messaging With Messenger Bots

Blog post by Karol Severin

7 Jan 2016

chat bots

chat sdk

facebook

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further...

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Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Blog post by Karol Severin

13 Nov 2015

facebook

instagram

messenger

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content...

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