social media blog by MIDiA Research

Blog: social media

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Subscriptions put premium consumers as well as premium content behind paywalls

Cover image for Subscriptions put premium consumers as well as premium content behind paywalls

Blog post by Georgia Meyer

5 Jul 2018

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different...

What Can Marketers Do Post-GDPR?

Blog post by Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect...

Quick Take: Universal’s Partnership with Facebook

Blog post by Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded...

Twitter Lite is now available on Google Play In 24 more countries

Blog post by Karol Severin

1 Dec 2017

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable...

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent....

In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Blog post by Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between...

If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Blog post by Zach Fuller

25 Aug 2017

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media,...

Obama’s Farewell Speech Frames Filter Bubbles as a Personal Responsibility

Blog post by Zach Fuller

11 Jan 2017

‘For too many of us, it has become safer to retreat into our own bubbles, whether in our neighborhoods or college campuses or places of worship or our social media feeds, surrounded by people who look...

Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Blog post by Zach Fuller

6 Jan 2017

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement,...

Is Social Inherently The Future Of Sports Video Coverage?

Blog post by Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on...

Why Facebook is commissioning video

Blog post by Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering...

Decoding the Live Event Consumer

Cover image for Decoding the Live Event Consumer

Blog post by Zach Fuller

9 Jun 2016

The prolonged decline of the recorded music business has often been magnified by the dynamic growth in the live music sector - itself just one part of a booming live event marketplace. Accustomed to an...

Facebook’s DeepText Sees And Learns From Everything You Write

Blog post by Karol Severin

3 Jun 2016

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20...

Why Social Media Needs Video

Blog post by Tim Mulligan

15 Apr 2016

facebook. twitter

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting...

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Blog post by Karol Severin

31 Mar 2016

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Blog post by Karol Severin

11 Mar 2016

mobile strategy

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians...

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Blog post by Karol Severin

25 Feb 2016

content strategy

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

The Rise Of Mobile Super-Short Form

Blog post by Karol Severin

30 Oct 2015

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements...

Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Blog post by Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was...

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