audiences blog by MIDiA Research

Blog: audiences

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The make-or-break of live in 2024

Blog post by Hanna Kahlert

9 Jul 2024

Fandom

Superfans

Digital

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably...

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Blog post by Hanna Kahlert

11 May 2023

AI

hype cycle

scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

How YouTube’s format fluidity is ushering in a new era for entertainment

Blog post by Annie Langston

29 Mar 2023

YouTube

Podcasts

videos

As part of its official podcast rollout, YouTube has launched new podcast features and metrics in its YouTube Studio, although these features do not appear to be available for audio podcasts on YouTube...

Euro 2020 – a pandemic-driven standout success

Blog post by Hanna Kahlert

15 Jul 2021

Euro 2020

UEFA

football

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Blog post by Alistair Taylor

3 Jun 2020

audiences

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding...