Discord blog by MIDiA Research

Blog: Discord

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Marketing a game? Put enough focus on Discord and TikTok

Blog post by Karol Severin

7 Jun 2021

games marketing

TikTok

Discord

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers...

Microsoft’s interest in Discord confirms MIDiA’s prediction

Blog post by Karol Severin

31 Mar 2021

acquisition

Microsoft

Discord

In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies...

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Blog post by Alistair Taylor

4 Feb 2021

BT

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...