Blog: Discord

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Everyone wants to monetise fandom – but we must fix fan data first

Olivia Jones

4 Apr 2025

Fandom

Streaming

SoundCloud

Key takeaways from this blog: Fandom monetisation is booming, with MIDiA data showing how expanded rights is growing, driving labels to prioritise direct control over fan data instead of relying on third-party...

min read

Ban or no ban, what comes next for TikTok creators?

Hanna Kahlert

22 Jan 2025

Marketing Strategy

YouTube

TikTok

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

min read

Marketing a game? Put enough focus on Discord and TikTok

Karol Severin

7 Jun 2021

games marketing

TikTok

Discord

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers...

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Microsoft’s interest in Discord confirms MIDiA’s prediction

Karol Severin

31 Mar 2021

acquisition

Microsoft

Discord

In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies...

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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Alistair Taylor

4 Feb 2021

BT

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

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