MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Are You Acquiring App Users At A Loss?

Karol Severin

24 Oct 2016

Media and Marketing

It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is hard to keep up with which metrics you should be using.

4 min read

Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Zach Fuller

24 Oct 2016

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one NBA game in VR per week.

3 min read

How Spotify Can Become A Next Generation “Label”

Mark Mulligan

21 Oct 2016

Access Industries

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators. With the traditional pay-TV model buckling under the pressure of countless streaming subscriptions services like Netflix (there are more than 50 services in the US alone) pay-TV companies have responded with countless apps of their own such as HBO Go and CBS All Access.

7 min read

Why Scheduling Has Come To Facebook Live

Tim Mulligan

19 Oct 2016

Live video streaming

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators on the social media site will be able to schedule a live video broadcast up-to one week in advance and provide an embeddable link and a virtual waiting room for interested Facebook users to utilize in advance of the live stream.

3 min read

Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber acquisitions (which arguably reached saturation at beginning of the year with close to 50% US household penetration via multiple device usage of the same account- six devices can be registered per account and two devices can simultaneously stream on one account.

3 min read

Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

17 Oct 2016

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience.

2 min read

Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Karol Severin

17 Oct 2016

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have.

5 min read

Has Snapchat Learned From Twitter’s IPO?

Zach Fuller

14 Oct 2016

augmented reality

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside Spotify and Uber) to go public, the company is doing so at a time when fellow social media giant Twitter is in the process of selling itself, having seemingly been stalled by acquisition discussions with Disney, Google and Salesforce.

4 min read

Disney and Netflix: A Full-Stack Media Dream

Zach Fuller

7 Oct 2016

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company had ‘cracked the code for keeping moviemaking profitable’, but through this triumphalist narrative, these are uncertain times for content monetisation, especially as ad-dollars both migrate from television or in some cases are blocked completely.

4 min read

Cstream Aims To Break The All-You-Can-Eat Mold

Mark Mulligan

5 Oct 2016

The paucity of innovation and differentiation in the streaming music market is a direct cause of the slowdown in streaming growth outside of Spotify and Apple’s continued – and now, market dominating - success .

4 min read

What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative to Netflix.

3 min read

Quick Take: Can Viveport Be the App Store of VR?

Zach Fuller

30 Sep 2016

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and including notable experiences such as Wevr’s theBlu , Mars Odyssey and Stonehenge VR .

2 min read

Video Metrics In The Landscape Of The Walled Ecosystems

Tim Mulligan

27 Sep 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting of video consumption reveals the glaring problem of relying upon unaudited platforms for user data.

3 min read

Why Oculus Rift Will Struggle in its UK Launch

Zach Fuller

22 Sep 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week. Arguably the poster-child product for VR’s renaissance since its company’s acquisition by Facebook in 2014, its arrival feels more belated than triumphant – and is marked by serious questions over its ability to draw consumers beyond the die-hard gaming contingent.

3 min read

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Karol Severin

21 Sep 2016

adblock plus ad exchange

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus announced that it is launching an ad exchange.

5 min read

Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on Twitter.

4 min read

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate under safe harbour proposals would have to proactively scan their services for copyright infringing material.

3 min read

The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “Watching television shows on the Internet is no longer a novelty.

3 min read

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Cover image for MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform and invited developers to build chatbots for its Messenger app.

3 min read

Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically emphasised on Japan, where Apple Pay will be launching for the first time in October.

3 min read

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