Blog: e-sports

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Battle Down Under

Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive services.

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for th...

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

all-star

broadcasts

Bundesliga

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting from COVID-19 to postpone the event.

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Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadc...

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Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

Alistair Taylor

27 Jan 2020

digital natives

e-sports

Gamers

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that rights holders can no longer ignore.

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NFL Tackles Gen Z through Social Media Platforms

Amanda Stears

17 Sep 2019

AMA

CBS

e-sports

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the CBS broadcast of Super Bowl LIII back in February recorded its TV audience at an all-time low si...

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Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content ? MIDiA argues… both.

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Data Says: E-sports Events Are More About Live Entertainment than Gaming

Karol Severin

8 Aug 2019

brand activation

e-sports

festivals

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers, right? …WRONG! Data from the Q1 MIDiA Research survey across the US, UK, Canada, Australia, Germ...

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An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

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Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Karol Severin

20 Apr 2018

e-sports

esports

NBA

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through video games, as it was announced that the platform will live stream all matches of the NBA 2K...

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How E-sports Could Fit Within The Olympic Framework

Karol Severin

1 Sep 2017

e-sports

e-sports in olympics

esports

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no interest in promoting anything to do with violence and killing.

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