Blog: e-sports

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19
Alistair Taylor
The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.
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Data Says: E-sports Events Are More About Live Entertainment than Gaming

Karol Severin
Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers, right? …WRONG! Data from the Q1 MIDiA Research survey across the US, UK, Canada, Australia, Germany, Sweden, France, Netherlands, Japan, Mexico, Brazil and India (n=12,000) states that 5% of gamers attend e-sports events, compared to a 3% all-consumer average.
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