MIDiA Research logo
Blog Reports Fuse Index Consulting Contact Log in Clients Platform Consulting Team
Music Video Games Media & Marketing Audio Critical Developments

Blog: harper collins

Bertelsmann and Penguin Random House: A Strategy Based on Extremes

Cover image for Bertelsmann and Penguin Random House: A Strategy Based on Extremes
Blog post by Zach Fuller
24 Jul 2017
Bertelsmann
BMG
harper collins
Having created a next-gen music publisher in BMG, German media giant Bertlesmann are applying a similar strategy to their publishing division. Consistent with BMG’s tactic of investing heavily in legacy...
Read more …

Trending posts

Churn in the era of dynamic retention

by Mark Mulligan
24 Jun 2022

Music streaming is failing to foster cultural moments – but it does not have to

by Hanna Kahlert
29 Jun 2022

Why ads are Netflix’s podcast moment

by Tim Mulligan
28 Jun 2022

Roku and Walmart are bringing shoppable ads to TV

by Richard Broadhurst
27 Jun 2022

The revolving door of celebrity podcast announcements aims to bring the masses to audio

by Annie Langston
30 Jun 2022
Stay informed with the MIDiA Weekly Briefing

Sign up to download a free copy of Awakening: The Music Industry In The Digital Age, the definitive account of the rise of the digital music market

Showing 1 to 1 of 1 result.

MIDiA Research logo

Contact

info@midiaresearch.com Events Careers

Legals

Privacy Policy Terms & Conditions GDPR Press Resources Citation Policy

Social

Facebook Instagram LinkedIn Twitter YouTube
© 2022 MIDiA Research Ltd. All Rights Reserved.
Your tracker settings

We use cookies and similar methods to give our visitors the best online experience. We use them to recognise visitors, remember preferences and to measure site traffic and campaign effectiveness.