MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Cover image for Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Tim Mulligan

21 Jun 2016

Media and Marketing

It’s not everyday that a digital native threatens to disrupt the world’s largest video sharing platform. But then Taylor Swift is no ordinary 26 year old. And YouTube is no ordinary platform. Both have come out on opposite sides of the debate about how music artists are compensated for their work being monetized on what is effectively the world’s default jukebox .

4 min read

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually decided to stick with freemium but the free music wound continues to fester, with YouTube the new public enemy number one.

5 min read

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Karol Severin

17 Jun 2016

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage has been typically perceived as a rather ‘basic’ text messaging tool that amassed users thanks to being pre-installed on the iPhone, these changes send the app right up to direct competition with the likes of Facebook Messenger or WeChat.

5 min read

Chart Of The Week: Over Half Of App Users Enable Push Notifications

Cover image for Chart Of The Week: Over Half Of App Users Enable Push Notifications

Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximize their benefits while mitigating the risk of alienating users.

3 min read

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Cover image for Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again, for different reasons) there is much more to the streaming market than these three.

6 min read

Has Apple Woken Up To The Power Of Bundled TV?

Tim Mulligan

14 Jun 2016

Yesterday’s announcement at Apple’s WWDC event that it was partnering with Sling TV (the Dish Network’s online pay –TV subscription service) to be the first media streaming device to feature the new Sling interface for the TV subscription service.

3 min read

What's Really Behind Apple's App Store Revamp

Karol Severin

10 Jun 2016

app advertising

This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers can keep subscription customers engaged for more than one year (with less than 60 day lapse breaks), then the traditional 30% app revenue commission Apple currently takes will drop to 15%.

4 min read

Decoding the Live Event Consumer

Cover image for Decoding the Live Event Consumer

Zach Fuller

9 Jun 2016

The prolonged decline of the recorded music business has often been magnified by the dynamic growth in the live music sector - itself just one part of a booming live event marketplace. Accustomed to an era of content abundance, consumers increasingly value the scarcity of live experiences.

3 min read

Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Cover image for Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Mark Mulligan

7 Jun 2016

On Fridayat Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and it includes exclusive data from Spotify and brand new MIDiA consumer data.

3 min read

Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned by the global arm of the BBC and is of particular interest, because of its potentially hugely disruptive business model.

4 min read

Facebook’s DeepText Sees And Learns From Everything You Write

Karol Severin

3 Jun 2016

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20 languages.

4 min read

Chart Of The Week: Online Video Subscriber Penetration By Age

Cover image for Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground fast.

2 min read

How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional YouTubers and way down the line, from the YouTube channel audiences.

4 min read

Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On the surface it has been pioneering music streaming in emerging markets where the big western services have failed to make inroads.

3 min read

Why Twitter Really Made The Changes Around Its Character Limit

Karol Severin

27 May 2016

140 characters limit

content distribution

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’ replies as a part of the character count.

2 min read

The 2 Spotify Charts You Need To See

Cover image for The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.

4 min read

Is The Future Of Cinema To Be Found Through A Video On Demand Service?

Tim Mulligan

24 May 2016

the screening room

In many ways it feels like the late 90’s all over again. A maverick outsider with an innate understanding of the distribution possibilities of an innovative tech platform wants to disrupt a massive and culturally resonant high margin content business.

4 min read

The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.

2 min read

Is A New Pay TV Giant Enough To Save An Industry Under Attack From Online Video?

Tim Mulligan

19 May 2016

Finally, the seventh largest US pay-TV Operator Charter has completed its protracted takeover of rivals Time Warner Cable and Bright House Networks. This catapults Charter towards the top ranking of the pay –TV operators, making it the second biggest U.

4 min read

YouTube’s New Instant Messaging Feature

Karol Severin

16 May 2016

consumer behavior

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is the number one video consumption ecosystem, its users have been missing a chance to seamlessly chat about and share videos within the platform.

3 min read

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