Bertelsmann and Penguin Random House: A Strategy Based on Extremes
Having created a next-gen music publisher in BMG, German media giant Bertlesmann are applying a similar strategy to their publishing division. Consistent with BMG’s tactic of investing heavily in legacy music publishing assets as well as niche Indie labels, Bertlesmann are doubling down on their most valuable publishing asset by moving to acquire an increased stake in Penguin Random House.
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